The 1940 Cadillac LaSalle Convertible was the last of the fabled brand which Cadillac used to fill a medium priced luxury car void in their lineup. Born in the roaring ’20s, Cadillac’s LaSalle marque was a child of necessity for their vaunted luxury car company. You see, Packard was eating Cadillac’s lunch with a medium priced lineup of very high quality cars. Cadillac, the most expensive American car, needed a marque that would compete with Packard at that level. From 1927 untill 1940, the LaSalle kept the cash flowing in from the medium luxury car market for Cadillac.
This 1940 Cadillac LaSalle Convertible is a Series 52 model being offered for sale this week at Dan Schmitt & Company out of St Louis, Missouri. Click here to review their ad and see dozens of detailed photos of this 1940 Cadillac LaSalle Convertible. It is believed that there were only about 75 of these cars ever produced and this one is one of the very few left in existence. Dan Schmitt & Company tells us it is the 40th car produced in the 75-car production run. Handsomely finished in stunning Marquette Gray with an exquisite beige and red leather interior and matching convertible top, they say it has been beautifully restored and drives and performs wonderfully. This is one of those classic motorcars which has the potential for increasing in value since the asking price is relatively affordable compared to other top motorcars in the hobby. Add to that that this is the final year of production for the LaSalle and that makes it imminently collectible.
Note the dual disc wheels on this 1940 creation, as well as the clock on the dash. Because it was a top-of-the-line model it comes with many such options. It has a selective synchromesh manual transmission, dual horns, hydraulic brakes and an optional radio. An astute collector will pick up on this beautiful American classic to be the centerpiece of his collection. But hurry. This one is still affordably priced.