1969 AMC Hurst SC/Rambler Makes Its Mark
The 1969 AMC Hurst SC/Rambler muscle car was one of the most exciting cars ever built. Since few American new car buyers seemed to be aware of the SC/Rambler, it certainly could be argued that it was one of the best kept secrets in the muscle car world back in the 1960’s. The small American Motors Company wanted to compete with the big three in everything. But they especially wanted a piece of the action in the muscle car wars.
The era back in the 1960’s was one where American car manufacturing was in love with muscle cars, meaning the factory hot rods that you could buy at your dealership and take right to the dragstrip. Baby boomers were the young generation that wanted these performance cars. “You are what you drive,” was the motto of the Baby Boom generation. And American Motors engineers were feeling left out. Few people knew they had a muscle car department there at the old Nash plant in Kenosha, Wisconsin at the AMC headquarters. Nor did they know that they had some pretty smart engineers who desperately wanted to show the world that they could design muscle cars, too.
This week, a 1969 AMC Hurst SC/Rambler muscle car was listed on the Cars-On-Line website in the AMC Muscle Car Section. The car is owned by an AMC collector in South Milwaukee, Wisconsin. Since only 1,512 SC/Ramblers were ever built by Hurst for AMC, when one comes up for sale it sends a ripple through the collector car community. After all, this is one of the most exciting muscle cars of all time. Just think! It combined a Ram Air 390 ci V8 with a 4-speed and posi, all in a little Rambler! (Follow this link to view the private seller’s advertisement and see more photos.)
Rogue of a Different Color
The base car was a Rambler Roque. Only this was a Roque of a different color. About 1,200 Scramblers were produced with the full “Yankee Doodle” color scheme as the one you see pictured here. It came in “appliance white” with broad red bodysides, wild hood graphics and a blue dorsal stripe. Today this style is known to collectors as having the “A scheme” paint style. Only about 324 Hurst SC/Ramblers were built with the simpler B scheme color package with only the side stripes.
This 1969 AMC Hurst SC/Rambler has it’s original 390 ci V8 motor with original # tag on the valve cover. The ram air induction system is complete and functional. It even has the heat riser tube with new actuator rubber seal. The motor has a clean coat of the original aqua paint. The private seller says it has a recent tune up and rebuilt carb. It has a very respectable and proper the engine compartment.
Believe it or not, the paint is over 20 years old. It still shows great, has a smooth glossy finish. The lettering and stripes are painted on the hood. They say it still has the original “snout” ram air scoop and hood pins. It also has it’s original bullet style mirrors. Each car also features custom grille, black tail panel and special emblems. As if the red, white and blue paint wasn’t enough, AMC thought the wheels should be blue, too! It has recent BFG tires. The seller notes that the bumpers and chrome are in “great” shape.
Inside you will find a nice original interior. It does have the original working 8-grand Sun Tach on the steering column. The seller says the upholstery is excellent, and both front seats recline. The chrome covers on seat hinges are new. Door panels, armrests and headliner is “really good.” The carpet is new and has embroidered SC Hurst floormats. The chrome dash bezels have been replaced($495), has stock radio and a new glovebox liner. The wood steering wheel has been restored.
Underneath each SC/Rambler was equipped with a heavy duty suspension . Upfront this one has disc brakes, new KYB shocks, a 3.54 Posi rear end and the transmission is a T-10 Borg Warner close ratio 4-speed. This car has had power steering added, but the seller says he also has the original quick ratio manual box. Recent exhaust work has been done using Flowmaster mufflers.
Terror At the Race Track
The 1969 AMC Hurst SC/Rambler muscle car was a terror at the race track with ET times of 14.2 in the quarter-mile right off the showroom floor. They were capable of leaving a GTO, Chevelle or Camaro in their rear view mirror. The heart of the beast was the AMC AMX’s 315-hp 390 ci four-barrel motor. It came with a Borg-Warner 4-speed with a Hurst shifter and a 3.54:1 limited-slip differential.
From the factory it would have come with heavy-duty shocks, an anti-sway bar and anti-hop rear links holding the car together. It even had staggered rear shock absorbers. AMC’s optional heavy-duty brakes with front discs were standard along with straight-through glass-pack mufflers and a vacuum-controlled “upturned” hood scoop. The interior included reclining buckets. Even from the factory an 8000-rpm Sun tach came attached to the steering column.
The AMC Rambler was the last AMC car to be marketed in both the U.S. and Canadian markets. It was America’s lowest priced car during those years and an unlikely candidate to enter the muscle car market of the late ’60s. A car that light with so much horsepower. That was the attraction.